Tuesday, June 30, 2009

The Interview Process

Your life is a story. The photographs that capture your story should reach the level of art.

One of the problems I see with so much photography (family and special event photography in particular) in Nebraska is that it's become a business transaction. You give a photographer a load of cash; he or she takes a bunch of pictures that look like the pictures he or she took for the last family. Then you part ways with your prints.

I don't want to do that.

Creating great pictures means I have to work to create a connection with my subjects. And that's exactly what it is -- work. It means taking the time to get to know people as human beings and not just clients.

I'm developing a new interview process that I will be using with future customers. It will be fun, interactive, and relatively painless, and it will open our eyes to the real possibilities of what family photography can mean.

It WON'T mean, "Hey there are flowers blooming the Sunken Gardens. We should take your family there for pictures."

Everyone in Lincoln has pictures taken there. It's beautiful, for sure -- but does that garden really play some sort of special role in your life? And if it doesn't, why not pick a better, more meaningful location?

More details soon.

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